CURRICULUM INCLUDES:

1. The Headline

2.  Writing Ad Copy (9 Tips)

3. My Million Dollar Video Script

4. Ad Anatomy (5 Parts to every successful ad)

5. Ad Account Setup

6. Setting up your Pixel

7. Web Event Configuration & Domain Verification (IOS 14)

8. CBO vs ABO - Which to use?

9. Choosing Conversion Optimization (Purchase/Lead/View)

10. Budget, Audience Targeting, and Placement

11. Creating custom Look-a-like audiences

12. Input Headline, Copy, Video, Landing Pages

13. IOS 14 - How's it effecting my ads?

14. IOS 14 - Audience Targeting Workaround

15. Day 1 Analyzing Data

16. Day 3 Analyzing Data

17. Day 5 International Expansion

18. Scaling Mistake (DON'T DO THIS)

19. Descaling - How I wasted $1000

20. Retargeting Ad Setup

21. Discount Retargeting  (How we doubled our revenue!)

22. Overcoming Ad Plateaus

23. Manual vs Automatic Bidding

24. Direct Sale vs Lead Magnet CASE STUDY

25. 5:1 vs 1:1 ROI - CASE STUDY

26. 20x ROI on $500 of Ad Spend - Golf Loft CASE STUDY

27. Why and how to run effective A/B Tests